Hong Kong’s lame attempts to attract tourists and talent smack of desperation – here are better ways to get people to come to our city

• From the ‘Hello Hong Kong’ campaign’s free air tickets to the need to ‘grab’ talent from elsewhere, Hong Kong seems desperate – and that’s unattractive
• We need to project a message that builds ourselves up, rather than knocks us down, focusing on why we are unique and not advertising our weaknesses